
VIEWPOINT
March 2024
Empire Fighting Chance (EFC) in Bristol
One of the aims of FLS is to visit places where great leadership has been and continues to be exhibited, particularly in improving the lives of young people. Following the visit to The BritSchool in December, we went in March to Empire Fighting Chance(EFC) in Bristol.
Founded on the back of the long-established Empire Boxing Club, EFC was founded in 2006 to fight the impact of inequality on the lives of young people. Non-contact boxing activity and a great deal of personal support are used to ‘challenge and inspire young people facing adversity to realise their unique potential’.
EFC has grown so much that it now reaches young people via outreach centres around the country. Martin Bisp, the CEO, has been the driving force behind EFC since the start. Now with a team of full-time and part-time staff, they provide a wide range of programmes. Martin and his colleague, Ellie Milone, introduced us to EFC with the story of its’ origins, where it has got to, and how it benefits the lives of so many in the community who suffer adversity.
All those attending our event were inspired by what they saw. As always, we had with us leaders from sport, business and the military. There was a great deal of interaction with staff and young participants. What amazed everyone was the self-awareness and emotional intelligence displayed by the youngsters, who eloquently and powerfully told of how EFC had transformed their lives. Kassie, Serena, Enya, Kierah, Jennifer and Louis are all deserving of a mention here.
Following my lockdown survey of sporting, business and military leaders, when a significant number said they now ‘tell less and ask more’, I encouraged members of the mixed groups to find out about one another. As at the Brit School, the young people were curious, willing to offer their own views on matters and they engaged in a mature and thoughtful way. It was they in the main who provided the feedback to other groups at the end. Each one of them had a personal story to tell about how EFC had changed their lives for the better.
A discussion panel, chaired by Col Lucy Giles, and including Paula O’Rourke (Lord Mayor of Bristol), Kevin Slocombe (Head of the Office of the Elected Mayor), BenBreeze (CEO Bristol Sport Foundation) and Martin Bisp was able to get into the teeth of whose responsibility it is to help young people in gangs and whose lives are challenged. The underlying message was that sport has a great deal to offer, and that more needs to be done nationally to address the obvious problems. One of the young people suggested that what was needed was ‘A couple of Empire Fighting Chance centres in every town!
An aim of EFC is to inspire young people. After a wonderful day at EFC, we all felt inspired.
Many thanks to everyone at EFC.
‘Thanks for a really interesting, informative and thought-provoking day’
‘It really was a great event’.
‘I was inspired’.
Team Sky cycling Manager Dave Brailsford and riders
December 2023
‘Sir Dave Brailsford and the role of a Performance Director’
The news that Dave Brailsford was to take up a position at Manchester United has been met with quite a lot of critical comment, but it makes total sense to me. Understanding high-level performance and the pressures that abound in elite sport is crucial for any person involved in the delivery of sustained success in any sport. If you can deliver the goods in one, it is very likely to mean that you can do it in others.
Sport performance is complex, and we are right when we try to keep it simple, up to a point. Simple that is, for the players. Coaches and fitness specialists may need to study performance in detail, but their task is to make sure that players understand their functions in the simplest possible terms so as not to be overwhelmed by too much ‘thinking’. Many people do the thinking for the players, and we should leave the players to make decisions on the field of play. Those behind the scenes can ensure that the environment is as it should be for training, recovery, travel, accommodation etc.
Consideration of many of these elements does not require technical knowledge of any one given sport.
The person who can make sure that all factors are considered in a balanced way is the performance director. I can remember in the early '80s when Frank Dick, then one of the top running coaches in the world, was invited to take a session for RFU Senior rugby coaches at Bisham Abbey. The purpose was to show how to improve running skills, particularly speed. Several of the coaches present were heard mumbling, “What has this got to do with rugby”? How things have changed since then, with the role of Performance Director increasingly regarded as of great importance. In recent years Sarah Symington, an Olympic cyclist herself, has had key performance roles with British Archery, Athletics and England netball, achieving significant success with all of them. She is now back with British Cycling. Chris Spice, a former Australian hockey International and coach, was the performance director at British Basketball and then England Rugby before moving to British Swimming, where he has been working successfully since 2013.
Dave Brailsford was the Performance Director at British Cycling, then Team Sky and finally Ineos. He has also helped Nice this season who are now sitting 2nd in the top French soccer division, somewhere they are not used to being.
Despite this, there have apparently been many United fans asking what a cycling man can bring to their club. It should be obvious - he can bring a knowledge of sustained high-level performance. There is more to it than the ‘marginal gains’ philosophy that brought Brailsford’s approach to Cycling into the public domain, though this alone might suffice if it is understood properly.
Six months before the 2012 London Olympics I spent a day at the Manchester Velodrome, the home of British Cycling, and had a couple of hours with Dave Brailsford. At the time I was on the council of the Rugby Football Union and was quite involved in the performance of the England team. I asked him straight:
“If you were the Performance Director of England Rugby, would you win us the World Cup?”
With no element of boastfulness, he said “Yes, but there are two provisos. First, don’t expect me to be the coach. I am not the coach of Chris Hoy and Bradley Wiggins, but I am responsible for their programme. I am also responsible for who coaches them.
Secondly, I would want something I don’t think you could give me - control of the players.”
The latter point was a telling one, as England and France are the only two leading rugby nations where the top players are not primarily under the control / management of the National Governing Body. I believe that he could have steered England to the World Cup, it is unfortunate that he never had the chance!
On my visit to the Velodrome I saw something remarkable that provided a terrific example of what world-class performance, including marginal gains, is all about. I was looking down on the track, above the bend. The team pursuit team were being put through their paces. Suddenly, when it was his turn to take the lead, Geraint Thomas made a rare mistake and clipped the back wheel of the team-mate in front of him. He went flying and slid perhaps 20 metres round the track, burning his lycra suit, coming to a stop sprawled across the track and holding his shoulder. The head of communications, who was showing me round, said immediately that this could be the end of Thomas’s Olympic aspirations, as such falls usually result in a broken collarbone or at the very least, a dislocated shoulder (which is what happened in this case).
What happened next, and within seconds of the fall, was astonishing. A doctor appeared, seemingly from nowhere, and knelt by the side of the cyclist, immediately followed by a paramedic with a stretcher. Thomas was taken to hospital, where he was seen within less than 30 minutes of his accident. Having immediate attention meant that his recovery was swift, and less than 6 months later, the pursuit team of Burke, Clancy, Kennaugh and Thomas won the Olympic Gold in a new world record time.
I asked if this was a regular occurrence as they seemed so ready for it. The response - “No. It is the first accident like that I have seen here for a couple of years. We just have to be ready for the next one, whenever it is”. Marginal gains is attention to detail, and there are many details involved in elite performance. I am pretty sure that if Dave Brailsford goes to Manchester United, he will make changes, and they will lead to improved performance. I hope he has the chance this time!
FLS day at the Brit School
Leaders should tell less and ask more
Not long before Xmas, a number of us had a splendid day at the Brit School, a wonderful centre of excellence for the performing and creative arts. It is a state school, with around 1,000 students, and it is supported by the Brit awards, enabling there to be excellent resources available for recording, rehearsing and performing. www.brit.croydon.sch.uk.
Why did we go to the Brit School? Well- a friend of mine, John Craig, was a founder of the school. While watching some cricket in the summer, I told him that during covid lockdown, I had contacted several leaders in sport, business and the military, asking them if they would write down briefly what they thought were any essential characteristics of successful
leaders, how they might describe themselves as a leader and finally, if they had changed in any way in their leadership. I received some enlightening responses, particularly regarding the final point. Ian McGeehan, the renowned rugby coach wrote simply- ‘I now tell less and ask more’. Several others said the same.
I decided to have an event at which we could gather a number of these, and other, leaders, to consider this important aspect of leadership communication.
Thus it was that we had the day at the Brit School. Stuart Worden, the principal, took us on an inspirational journey, explaining about the school’s development, in particular explaining its’ values.
Being kind and caring for one another is a lived value in the school. We could see this in the behaviour of the students and the staff. We were able to share thoughts on how these values were relevant in all our different environments.
Each of the expressed values of the Brit School could be among the core values adopted by most sports. I will write more on this in a future piece.
In the afternoon, we were able to pick up on the construct of ‘telling less and asking more’, by engaging with staff and students of the school. In groups of 8, each including a mix of sport and other leaders, students and staff, I asked them, with no fixed agenda, to interact and communicate for over an hour, the main purpose being to find out about one another. It was wonderful to see sports people engaging animatedly with artistically minded students. A dynamic 16 year old black girl had the confidence and interest to ask pertinent questions of the previous head of the Centre for Army Leadership, and also to say why she held some of her views.
I brought it to a close after about 1.25 hours, but they could have gone on for longer. I asked if anyone had not asked a question. They all had. They all found out about other people in a way that often they might not. They were interested in one another.
We have had several FLS events at which we have talked about the establishment of a culture that might help to sustain high performance. Maybe some of the things we have not paid as much attention to as we might are seemingly simple things like the way people treat one another. These include kindness and even asking people what they think?
We will have more events of this sort. They are of huge value.
FLS Annual Conference 25th May 2022
‘Staying at the top in Sport and Business in unpredictable times’
Our first live event for over a year took place on May 25, when we held a conference at Leigh Court, nr Bristol, the home of Business West. The theme was ’Staying at the top in sport and business in unpredictable times’. It was a huge success attended by a full-house of over 100 FLS members and guests. Kevin Roberts, former CEO of Saatchi and Saatchi, got the day off to a terrific start, as he explored his views on the leadership styles needed in a changing world. Mike Higgins, of Loughborough University, presented some of his important research findings on sustaining high performance in sport. Panel discussions provided leading figures in sport, business and the military with the opportunity to share experiences. These included Jess Thirlby (England netball), Eddie Jones (England rugby), Lt Col Henry Llewelyn-Usher (Centre for Army Leadership), Pat Lam (Bristol Bears), Richard Gould (CEO Bristol City FC), Paul Farbrace and Steve Snell (Directors of Cricket at Warwickshire and Gloucestershire CCC).
Videos of the whole conference can be found in the secure members section of the website
.Later in the year, we will be holding another conference ‘Developing leaders in, of and through Sport’. Keep your eye out for details on the FLS website.’
And some fantastic feedback...
Following the conference held in Bristol in May 2022, a number of the guest contributors enjoyed a lovely meal together at the Bristol Ivy.
The photo demonstrates the diversity and quality of the leaders who enhance our events. Around the table are people who have coached international teams in three different sports, leaders at club level in rugby and soccer, hugely successful business people and highly ranked Army officers. See how many you recognise.
January 2022
Sporting Leaders - Claire Tomlinson- A pioneer in a male environment
Our events in recent years have been supported by leading figures from the Hurlingham Polo Association. Our FLS links with the HPA stem back 25 years to when Bob Reeves became acquainted with Claire Tomlinson, the most prominent female in the world of polo. Claire recently passed away. The story of how she changed women’s participation in the very male-dominated sport of polo compares with what many other leading female figures have had to endure in sport is worth knowing.
CULTURE & CLIMATE
Please click here to see Bob Reeves’ thoughts on Culture and Climate based on recent news events.
Our next conference will be in November on the subject which reflects the purpose of FLS, ‘Developing leaders in, through and of sport’. This will focus significantly, though not exclusively, on women sporting leaders. Sporting leaders, whether coaches or administrators, still tend to be largely male and in many sports there are perhaps too many fromoverseas. I hope we can host this conference in November. All FLS members will be provided with information in due course.
We think we should start inserting more material on our website. I have attached here something I wrote a short while ago, and posted on Linked-In. If you have any thoughts on the subject, please respond and we will include items of interest.
Also, you may be interested in writing something original for our FLS Forum here on the website. Please contact me here if you have any ideas.
Bob Reeves - Director
NEW LEADERS IN SPORT
What have we learned about sporting leadership in the past few months?
We cannot go far without considering how Gareth Southgate has calmly and quietly changed the culture around our national soccer team. His young charges displayed maturity and composure beyond their years - let’s not diminish this because of the penalty shoot-out.
Briefly - on the shoot-out, did you notice Southgate going round each of his selected penalty takers and quietly asking them if they were OK to do it? They all said they were. The fact that three missed has dominated the headlines but I was impressed by the obvious support given by colleagues and how it was made clear that it was a team-effort with no individuals singled out for blame. The individual players will all have gained enormously from the experience and there is little doubt that this will be a very competitive team on the world stage in the coming years.
Southgate’s rather splendid piece, ‘Dear England’, that he wrote prior to the European games gave an inkling as to how he has created the change in our national side. If you haven’t read it, please do so at:
https://www.theplayerstribune.com/posts/dear-england-gareth-southgate-euros-soccer
A couple of lines extracted from this article give an indication of modern leadership and the importance of developing people and not just players -
‘This is a special group. Humble, proud and liberated in being their true selves’.
He goes on -‘I have never believed we should just stick to football. ------- It’s their duty to continue to interact with the public on matters such as equality, inclusivity and racial injustice, while using the power of their voices to help put debates on the table, raise awareness and educate.’
‘—the reality is that the result is just a small part of it. When England play, there is much more at stake than that. It’s about how we conduct themselves on and off the pitch, how we bring people together, how we inspire and unite, how we create memories that last beyond the 90 minutes. That last beyond the summer. That last forever’.
Gareth Southgate - Alamy
England Team - Alamy
What interests me is how much effect this focus on ‘people development’ has on playing performance. It appears that it is highly significant. Danny Kerry, coach of the Olympic gold winning GB womens hockey team, has spoken of the importance of having an appropriate culture within sporting groups, and described how over time this can be created. Currently, New Zealand are ranked first in the world at cricket and men’s and women’s rugby. How come this small nation can be so successful in sports played worldwide? It is probably because they understand what Gareth Southgate has learned. Individuals are, as Southgate wrote- ‘Humble, proud and liberated in themselves’. Team performance is so often greater than the sum of the individual parts.
How is this high-performance culture created? One way it is not created is by way of traditional transactional leadership, whereby players are told what to do and are expected to do what they are told. Successful modern coaches ask the right questions rather than giving all the answers. They encourage decision-making and responsibility. Respect is important. Other people are important.
I have been doing some work with young sporting leaders, and they are wonderful ambassadors for their sport and for themselves. In the recent past, many talented young people have, despite their total commitment to their sport, found time to visit schools, show an interest in the community around them and support those more needy than themselves. They show that they care.
Several politicians in the past few weeks have publicly stated our sporting stars should keep out of politics. How ironic, when some of the very same political leaders have endeavoured to ingratiate themselves with sport. The Prime Minister was going to invite the England footballers to Downing Street if they won the final. Losing as they did should have made it even more appropriate to invite them. Withholding the invitation tells us more about leadership in the political arena.
Beliefs on what makes great leaders have changed in recent times. They have changed for the better. I will pursue this hugely important topic in the coming weeks.
Bob Reeves LLD FRGS