FLS ASSOCIATES

THESE ARE WORLD LEADERS IN SPORT, BUSINESS OR THE ACADEMIC STUDY OF LEADERSHIP, WHO ARE ACTIVELY ENGAGED IN PROMOTING, RESEARCHING OR DELIVERING THE MISSION OF FLS


Kevin Roberts

Kevin Roberts is the New York-based CEO Worldwide of Saatchi & Saatchi – one of the world’s leading creative organizations with over 6000 people and 130 offices in 70 countries. Saatchi & Saatchi works with over half of the top 50 global advertisers. In 2004 he wrote Lovemarks: the Future Beyond Brands, a ground-breaking business book published in 18 languages, showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age.

Born and educated in Lancaster England, Kevin Roberts started his career in the late 1960s with London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East, CEO of Pepsi-Cola Middle East and Pepsi-Cola in Canada, and Chief Operating Officer with Lion Nathan in New Zealand. He took up his position as CEO Worldwide with Saatchi & Saatchi in 1997. In 2013 Kevin was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. He is Honorary Professor of Innovation and Creativity at the University of Auckland Business School and Honorary Professor of Creative Leadership at Lancaster University. Kevin is a former director of the New Zealand Rugby Union, the current Chairman of the Board of USA Rugby, co-founder of the International Rugby Academy – the leading international training program for coaches and players, and a loyal lifetime fan of Manchester City Football Club.


David Whitaker OBE

David Whitaker has been involved in the coaching of individuals and teams at the highest levels in international sport and business for over 25 years. He is highly experienced in the art and science of coaching and learning, and applies this in his working with people to open up greater opportunities for sustained high performance.

After graduating in 1971 he spent 18 years in leadership roles in education and international sport. He represented England and Great Britain over 100 times in hockey and between 1980 and 1988 he coached both England and Great Britain men’s teams to unparalleled success in winning Olympic Bronze (1984), World and European Silvers (1986 & 1987), and Olympic Gold in 1988. Between 1985 and 1989 he worked full time as Director of Coaching for the Hockey Association.

In recognition of his achievements in and understanding of coaching, David was awarded the OBE in 1989, chosen as Coach of the Year in 1985 and 1988, and in 1998 invited to be one of the first six recipients of the Mussabini medal, the National Coaching Foundation’s UK Hall of Fame.

In 1989 David transferred his knowledge and experience into the world of business, and along with David Hemery M.B.E. and Sir John Whitmore founded Performance Consultants. Together they developed a coaching model and methodology that has been recognised by many businesses as highly effective in generating both performance improvement and behavioural change within individuals, teams and organisations. They built a reputation for working at the leading edge of promoting high performance through leadership coaching, for understanding the psychology that underpins sustained performance and for being outstanding practitioners.

Within Performance Consultants David worked both nationally and internationally with a host of blue chip organisations in all sectors of business. He has utilised his understanding of learning and his ability as a coach to enable the leaders of business to promote and sustain high performance both in themselves and their colleagues. During his two decades in the corporate world he has coached many business leaders and executive boards/teams. He has also captured his wisdom on teams in his book The Spirit of Teams which is applicable to teams in any context.

While working with business he maintained close links with leadership within sport. He sat for 5 years on the Sports Lottery Panel, was a World Class Adviser for UK Sport, sat on and chaired the Sports Coach UK Board and was part of the group which ran one of the periodic reviews of Sport England and the reorganisation of UK Athletics.

David now focuses his work on supporting leaders in sport and business using the experience he has gained over the last 25 years to contribute to developing leadership at the individual level. He also believes that great leadership in these areas can offer so much to future generations and thereby to society.


Richard Lloyd

Richard has been a supporter of FLS for several years. He has recently stepped down as Managing Director of Encirc Beverages, based at The Park near Bristol, which is the largest wine-bottling plant in Europe. It was previously Accolade Wines. Richard has hosted several very successful FLS events at The Park.

Richard’s approach to leadership is what brought us together. The culture he helped create at The Park demonstrated modern leadership at its’ best.

In his younger days, Richard played rugby at International schools level and as a professional for Coventry and Nottingham.


David Marquet

David came to world-wide prominence after the publication of his wonderful book on leadership ’Turn the Ship Around’. It described how, as Commander of the USS Santa Fe, a nuclear submarine, he turned it from being the worst performing vessel in the US Navy to the best. David’s approach to leadership was then demonstrated further in his second book “Leadership is Language’. This illustrates the importance of getting the most out of people by asking them questions and learning from them. David has developed programmes on ‘Intent-based learning, and he is one of the most sought after consultants and presenters on leadership in the world. His next book Distancing: how leaders reframe to make great decisions, is out in August 2025.

He is a great supporter of FLS and has supported us at several workshops and conferences.